Assistant /Marketing Manager (B2B / Industrial Manufacturing)

Location Singapore River, Singapore
Job reference BBBH85253_1577348908
Salary Negotiable
Consultant name Veronica Neo Shen Hwa
Consultant email veronica.neo@experis.com.sg
Consultant contact no.
EA License No. 02C3423
Consultant Registration No. R1110855

  • Develop and execute marketing campaigns in alignment with sales strategies and marketing goals
  • This role will be responsible for managing corporate brand continuity to ensure global brand compliance and consistency
  • Develop and execute marketing awareness programs customised for the SEA region
  • Manage, track and report on marketing awareness programs and lead development in SEA, on a quarterly and annual basis.
  • Generate client reference materials for Sales use.
  • Recommending and managing the internal dissemination of company news, announcements and other communications
  • Develop and execute pre/post sales specific customer company-wide campaigns to increase awareness penetration
  • Convey the company message through the direction of the organisation's marketing communications strategies including media coverage, press release and media articles.
  • Manage the global brand continuity and compliance throughout the regional marketing programs, materials, collateral and other materials as define by the organizational brand guidelines.
  • Manage and optimise SEA annual marketing budget.
  • Directly interfaces with outside vendors including advertising agencies, public relations firms, production and fulfillment vendors, as well as other marketing vendors, and partners
  • Build customer insight driven marketing strategies and campaigns
  • Develop and execute the go-to-market strategy to enable outcomes that generate revenue
  • Proven ability to develop, manage and execute comprehensive marketing plans in support of organizational strategy
  • Partner with sales and segment leaders to align budgets and budget allocations to maximise marketing effectiveness with established budget and guidelines
  • Degree in Marketing, Communications with minimum 5 years' experience in Marketing Communication handling SEA countries
  • Experience in Industrial Manufacturing and a B2B environment

Veronica, Shen Hwa Neo EA License No.: 02C3423 Personnel Registration No.: R1110855

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