• Develop and execute marketing campaigns in alignment with sales strategies and marketing goals
• This role will be responsible for managing corporate brand continuity to ensure global brand compliance and consistency
• Develop and execute marketing awareness programs customised for the SEA region
• Manage, track and report on marketing awareness programs and lead development in SEA, on a quarterly and annual basis.
• Generate client reference materials for Sales use.
• Recommending and managing the internal dissemination of company news, announcements and other communications
• Develop and execute pre/post sales specific customer company-wide campaigns to increase awareness penetration
• Convey the company message through the direction of the organisation's marketing communications strategies including media coverage, press release and media articles.
• Manage the global brand continuity and compliance throughout the regional marketing programs, materials, collateral and other materials as define by the organizational brand guidelines.
• Manage and optimise SEA annual marketing budget.
• Directly interfaces with outside vendors including advertising agencies, public relations firms, production and fulfillment vendors, as well as other marketing vendors, and partners
• Build customer insight driven marketing strategies and campaigns
• Develop and execute the go-to-market strategy to enable outcomes that generate revenue
• Proven ability to develop, manage and execute comprehensive marketing plans in support of organizational strategy
• Partner with sales and segment leaders to align budgets and budget allocations to maximise marketing effectiveness with established budget and guidelines
• Degree in Marketing, Communications with minimum 5 years' experience in Marketing Communication handling SEA countries
• Experience in Industrial Manufacturing and a B2B environment

Veronica, Shen Hwa Neo EA License No.: 02C3423 Personnel Registration No.: R1110855

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