Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including inbound marketing, email marketing, social media, paid advertising campaigns, SEO/SEM to increase online presence across different regions
• Enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
• Focus on Lead generation and conversion across digital marketing activities. Familiar with using Hubspot to nurture leads and funneling them down to translate to sales.
• Strategise, execute, optimise and report performances of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• overseeing SM strategy, write and optimise content for social networking accounts
• Ability to write and creatively conceptualise, write and craft content as well as copywrite.
• Content adaptation and/or localization needs for the company working with the local and regional team
• Collaborate with internal teams to create online graphics, landing pages, banners, etc to optimize user experience
• manage email marketing campaign, copy writing, track and analyse effectiveness
• Analyse, measure and report monthly performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) across multiple channels and customer touch points
• Identify trends and insights, and optimize spend and performance based on the insights
• lead, execute and manage webinars and webcasts
• manage day-to-day SM messaging/posts
  
  Qualifications:
• Relevant Diploma or Degree in Design, Graphic Design or Visual Communication, mass communications with min 5 years' relevant work experience as a Visual Designer, UI/UX Designer and/or Marketing & communication role
• Experience with lead generation campaigns and flow-through process from website to tracking campaigns in hubspot
• Hands-on experience in CMS/CRM/automation/project management systems such as Wordpress, HubSpot, Asana, etc
• Attention to visual details, and an eye of design and concepts
• Good writing skills and an eye for creative design - ability to communicate a concept through a cohesive narrative while understanding tone of voice, and look and feel
• Demonstrate ability to juggle multiple projects, excellent communication skills, a team player, ability to multitask, has good time management
• Proficient in MS Office Suite

Arvin Clark Sikat, Sombilla EA License No.: 02C3423 Personnel Registration No.: R1222536

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