Search Engine Marketing (SEM) Manager

Location Singapore, Singapore
Job reference BBBH81894_1576553367
Salary Basic + Bonus
Consultant email alexis.bo@experis.com.sg
EA License No. 02C3423

Responsibilities:

  • Develop, execute, and monitor initiatives to increase conversions, revenue and profitability from paid search campaigns on Google/Apple/Microsoft
  • Ongoing account optimization, including the structure and targeting improvements (geo, demographic, audiences, day-parting, keyword and URL), search query mining, keyword expansion, negative keywords and improvement of bid management processes
  • Analyze and use data to create testing hypotheses and make informed decisions across all dimensions of the account
  • Conduct competitive analysis, prepare reports on findings and share the results with others
  • Work closely with vendors to ensure appropriate support and to keep abreast of product releases and newly available features

Requirements:

  • Minimum 4 years of working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM
  • Solid knowledge of web analytics tools (GoogleAnalytics, Omniture etc)

Interested applicants please send your resume to alexis.bo@experis.com.sg


Bo Zhuang Mian
R1872731


Manpower Staffing Services (S) Pte Ltd
02C3423

Alexis, Zhuang Mian Bo EA License No.: 02C3423 Personnel Registration No.: R1872731

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