- Responsible for overall new product launching, introduce the new product with clearly defined benefits, target consumer demographic and lifestyle segments
- Develop brand strategy including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Coordinate marketing campaigns with sales according to main plan and needs/requests from sales team to improve sales outcome
- Planning and execution of all communications and media actions on all channels, including online and social media
- Organize certification courses, workshops or lectures
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items
- Analyze sales performances, competitive environment, consumer trends, summarized then present the info to management for future plan adjustments.
- At least 3 years of experience in marketing, branding or product launch experience.
- Experience in healthcare or FMCG industries is preferred
Interested applicants please send your resume to firstname.lastname@example.org
Bo Zhuang Mian
Manpower Staffing Services (S) Pte Ltd
Alexis, Zhuang Mian Bo EA License No.: 02C3423 Personnel Registration No.: R1872731