Senior Brand Executive (Dental products)

Location Singapore, Singapore
Job reference BBBH84570_1574992928
Salary Negotiable
Consultant name Alexis Bo Zhuang Mian
Consultant email alexis.bo@experis.com.sg
Consultant contact no. 65515307
EA License No. 02C3423
Consultant Registration No. R1872731

Responsibilities:

  • Responsible for overall new product launching, introduce the new product with clearly defined benefits, target consumer demographic and lifestyle segments
  • Develop brand strategy including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Coordinate marketing campaigns with sales according to main plan and needs/requests from sales team to improve sales outcome
  • Planning and execution of all communications and media actions on all channels, including online and social media
  • Organize certification courses, workshops or lectures
  • Creating and managing promotional collateral to establish and maintain product branding
  • Managing the budget for advertising and promotional items
  • Analyze sales performances, competitive environment, consumer trends, summarized then present the info to management for future plan adjustments.

Requirements:

  • At least 3 years of experience in marketing, branding or product launch experience.
  • Experience in healthcare or FMCG industries is preferred

Interested applicants please send your resume to alexis.bo@experis.com.sg

Bo Zhuang Mian

R1872731

Manpower Staffing Services (S) Pte Ltd

02C3423

Alexis, Zhuang Mian Bo EA License No.: 02C3423 Personnel Registration No.: R1872731

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