Elevator pitches can help you rise up by focusing you on what you need, who you need to connect with, and how to get to the next floor in your career. Here are tips for how to create your elevator pitch. Elevator pitches aren’t just for elevators. The term “elevator pitch” has become shorthand for this type of concise summary, and it’s worth revisiting at any point in your career. That’s because the idea of creating a concise 30-to-90 second introduction of yourself, your needs and your goals helps focus you on what’s really important for your work. In fact, a well-crafted elevator pitch can still be useful without ever being delivered in person. Here are steps to take to create an elevator pitch for yourself.Define your target audienceThe premise of an elevator pitch is being ready when you happen to get in an elevator with the right person at the right time. What that means is that you’re not just talking to any random person who happens to be traveling to the same floor. Consider who you’d approach in this proverbial elevator. Is it someone who can get you a new job? A promotion? Help with a project at work? Is it someone who works in a particular industry? Picturing yourself in an elevator with the right person for an elevator pitch will help define who you need to connect with at this stage in your career.Make a story outlineNow that you have a captive audience in this elevator, how will you engage them so you don’t simply stare awkwardly at the numbers going up or down? Try telling a story. If you inspect the plot of any movie, you’ll see familiar stages. There’s essentially the problem, the struggle, the solution, and the resolution. You can approach any pitch in the same way. Place yourself in the middle of the script and define what problem you want to tackle, how you can help, what’s your solution, and what will happen after the resolution takes place. Write this out to create a movie in your own head.Take the plungeIf this elevator ride ever does take place, you’re going to need practice so you don’t freeze in the moment or trip all over your words. Hone your pitch by getting in an actual elevator and delivering your dialogue (just make sure it’s empty first). If the right person gets in, you’re ready to seize the opportunity. Your elevator pitch can prove to be useful in other ways, too. Getting directly to the point about what you can offer will be appreciated by any busy person. And by rehearsing a pitch in your own mind, you’ll set your sights on going up in your career. This article is contributed by Right Management, www.rightmanagement.sg, the global career experts within the ManpowerGroup.
How to Create an Elevator Pitch
Rethinking How You Network
Don’t limit yourself to a narrow definition of professional networking. Learn how to expand your approach with these creative networking tips. The term “networking” may have connotations of the golf course or a mixer in a bar after work. But networking really means increasing and strengthening your connections, which can be accomplished in a variety of ways. If you broaden your horizons, creative networking can be done in any number of settings tailored to your preferences. Here are five tips to go beyond collecting business cards. Network at Work You don’t even have to leave your office to start networking. Go to coffee with a colleague that you don’t know well, and you can open up the possibilities in your own workplace. In the long term, it can lead to meeting new people within your organization, opportunities to apply or develop your skills or even a promotion. In the short term, this has an added benefit of getting to know and understand your colleagues better. Use Reconnection as Networking Networking doesn’t always have to take place in person or with people you don’t know. In fact, networking is often more powerful when it’s cumulative, and not just a one-off encounter the first time you meet someone. Networking can also mean reconnecting with former colleagues and sending notes of appreciation, congratulations on work anniversaries, or other virtual ways to stay in touch. Create your Own Networking Club Don’t wait for a professional organization to dictate the rules of networking -- create your own! Successful networking can revolve around any shared activity, such as book clubs, foodie groups or whatever interests you. Silicon Valley investor Greg Gretsch, for example, uses his love of cycling as a way to meet other to work with. “Connecting with people is important to what I do, and you can learn a lot about a person, and from a person, on the bike,” Gretsch told the New York Times. Network through Volunteering Sometimes, networking can feel like it’s about gladhandling and backscratching. But you should be able to provide something of value to others when you network, which is why volunteering can be such a valuable benefit to everyone involved. In addition to helping you meet community leaders, volunteering can be an opportunity to experience another work sector, develop new skills and take on a leadership role as a trial next step within your organization. Volunteering can be good for more than the soul. This article is contributed by Right Management, www.rightmanagement.sg, the global career experts within the ManpowerGroup.