Sales Executive - Food Service

Location Singapore, Singapore
Job reference Exp-HCLS_1557898625
Salary AWS
Consultant name Alexis Bo Zhuang Mian
Consultant email
Consultant contact no. 65515307
EA License No. 02C3423
Consultant Registration No. R1872731

Overall purpose of job

Develop and manage company's products and sales flow for food service channel and liaison with origin countries

Main activities/tasks

  • Role is primarily to promote and expand market share of food service sales channel into the region.

  • Manage and execute marketing strategy through Food Service sales channel.

  • Manage agent and distributor relationship of Food service sales channel on behalf of all other company's operations eg.

  • Technical support to the distributor to help train sales force and pitch product to key customers with the help of A&TS and Chefs, and digital marketing tool

  • Attend with F&I exhibition participation or various conference

  • Conduct Face-to-face business road shows with the distributor to meet up clients and follow up on new leads

  • Conduct periodic business review with Distributor reviewing actual sales, supply chain update, forecast and new product, together with Sales manager

  • Organize marketing activities with distributors in other countries,eg. Philippines, Thailand

  • Cooking school education/training to build company's brands with A&TS team

  • Facilitate product innovation introduction and help to convert QSR into more efficient formulation

  • Liaise on supply chain with origin planning to ensure orders are delivered as expected

  • Help enforce payment collection

  • Liaise on quality issues that may arise

  • Liaise on destination market regulatory requirements (ingredient list, packaging label, etc)

  • Liaise with legal on any additional agency / distribution agreement

  • Sign up new agents and distributors in markets not yet covered. Work with sales manager to conclude distribution agreement with potential distributor in Thailand, Singapore and Hong Kong

  • Work and liaise with Regional F&I team eg. customer service to ensure external and internal customers

Desired Qualities/Skills

  • Entrepreneurial with strong customer ownership & troubleshooting mind-set

  • At least 1-2 years of relevant experience in developing sales through third party distributors and agents in Asia

Interested applicants please send your resume to

Bo Zhuang Mian


Manpower Staffing Services (S) Pte Ltd


Alexis, Zhuang Mian Bo EA License No.: 02C3423 Personnel Registration No.: R1872731